Keyword Rich Pages
By Sumantra Roy
have established the keywords for which you should optimize your site for the
search engines, it is time to figure out how you can get a high ranking in the
search engines for those keywords. The solution is to create Keyword Rich Pages
(KRPs) - pages which provide good content and in which a particular keyword is
repeated a number of times so that the page gets a top ranking for that keyword.
This article is
focused on how you should create these KRPs. I am assuming you have a working
knowledge of the different HTML tags like the Title tag, the Meta Description
tag, the Meta Keywords tag, the Heading tags, the Alt Tag etc. If you don't,
just go to
for a good introduction to such HTML tags.
Now, let us assume
that your company sells packaged tours to Australia, and that you are targeting
the keyword "travel to australia". Here's how you create the KRPs:
The Title Tag:
The first and most
important tag to consider is the Title tag. You should always begin the Title
tag with the keyword that you are targeting. Also remember that the search
engines are going to display the Title tag while they are displaying the results
of a search. Hence, you need to make the Title tag attractive to humans as well.
Here is one Title
tag that I may have used: "Travel to Australia and discover its scenic beauty".
Have a look at the Title tag - it uses the keyword right at the beginning and
also tells people how beautiful a place Australia is.
Of course, all
Titles need not be like the one I used. The Title that you use depends on the
subject matter of your site. However, you should follow all the general rules
that I have outlined here.
Description tag is used by many search engines to provide a short description of
the page that is listed in the search results. Hence, like the Title tag, it is
important that the Meta Description tag be keyword rich as well as attractive to
The rules for the
Meta Description are more or less the same as those for the Title tag. However,
the content of this tag will generally be longer than that of the Title. Here's
what I may have used in the Meta Description tag:
Australia - We take care of all the details of your trip so that you can travel
with complete peace of mind."
Note how this
description repeats the keyword and also the benefit that it stresses - it says
that the customer will be able to travel without having to worry about the
intricate details of the trip - you will take care of them.
Meta Keywords Tag:
The Meta Keywords
tag has become less and less important as far as search engine optimization is
concerned. In fact, you can get top rankings without having anything in the Meta
Keywords tag at all. However, just to be on the safe side, you would want to
include some keywords in the Meta Keywords tag. You should also include some of
the common upper/lower case variations of the keyword. The rules for the Meta
Keywords tag are pretty simple - don't repeat any keyword in the Meta Keywords
tag more than three times and don't repeat any keyword one after the other.
Here's what I may have used in the Meta Keywords tag:
Australia, tourism, travel to Australia, Down Under, TRAVEL TO AUSTRALIA"
Note how I have
introduced "tourism" and "Down Under" just to separate the different instances
of the keyword.
Body of the page:
Now we come to the
actual body of the page. Begin by getting hold of a nice (but not too large)
picture which is applicable for the page that you are creating. In the present
case, I might include a picture of the lotus shaped Sydney Opera House. Place
this picture at the top of the page. In the Alt tag for the picture, just
mention your target keyword once, i.e. the Alt tag would be "Travel to
Australia". You can include other words in the Alt tag, but it should start with
the keyword you are targeting.
Once you've put up
the picture, it is time to create a Heading for your page. Use the H1 tag to do
so. Again, in the H1 tag, mention your target keyword once, i.e. like the Alt
tag for the picture, the H1 tag could be "Travel to Australia". Again, like the
Alt tag, you can include other words in the heading, but the heading should
start with the keyword you are targeting.
Now it's time to
create the actual text of the page. The way you create the text of your page
would depend largely on what you want the visitor to do after reading this page.
In some cases, you may simply want the visitor to go to the home page or another
specific page in your site after reading this page. In this case, you should
write the text in such a way that the visitor is attracted to the page that you
are targeting. You would also want to provide links to the home page or the
specific page that you are targeting at strategic places in the KRP. Or, you may
want the visitor to click on the link to an affiliate program that you are a
member of. In this case, you would stress the benefits that the visitor gets by
purchasing the product or service that the affiliate program is selling. You
would also want to provide links to the affiliate program at strategic places in
the page and/or at the end of the page. Whatever it is that you want your page
to do, there are some general rules to follow:
1) The first thing
to remember is that some search engines don't recognize the Meta Description
tag. These search engines will often simply take the first few lines of text in
the body of your page and display that as the description. Hence, you must
ensure that the first few lines of text in your page are attractive to human
2) Ensure that as
many sentences as possible in the page contain your target keyword once. The
keyword shouldn't just be placed on an ad hoc basis - the way the keyword is
placed in every sentence should actually make grammatical sense and the
repetition should be such that your human visitors do not feel that you have
deliberately repeated a particular phrase throughout the page. This is not only
important from the point of view of ensuring that your readers don't get a bad
impression of your site, but also from the point of view of search engine
optimization - the search engines may penalize your page for spamming if they
find that you have randomly repeated the keyword throughout the page. Also,
while repeating the keyword in the page, try to repeat the keyword once near the
top of the page and once near the bottom.
3) Make sure that
your paragraphs are not too long - each paragraph should be no more than 3 or 4
sentences long. This is because people on the web simply don't have the time or
the inclination to read long paragraphs.
4) Try to ensure
that the page contains links to other pages with the keyword being present in
the text under the link. This can often lead to a higher ranking for your page.
5) If possible,
link to other pages which have the keyword in the file names. This can again
lead to a higher ranking for your page.
6) There is no
hard and fast rule regarding the total number of words that should be present in
the KRPs. As a rule of thumb, try to ensure that there are between 500-600
words. However, if the number of words falls a bit short of or exceeds this
limit, don't worry too much.
Once you have
created the page, ensure that the name of the file in which it is saved contains
the keyword and that the individual words of the keyword are separated by
hyphens. In this case, the name of the file would be travel-to-australia.html.
This will get you a higher ranking in the few search engines which give a lot of
emphasis on the keyword being present in the file name.
When you want to target another keyword, simply create another KRP for it using
the procedure outlined above.
After you have
created the KRPs, you cannot simply upload them to your site and submit them to
the search engines. This is because the search engines take a rather dim view of
pages which only contain outgoing links to other pages but do not contain any
incoming links from other pages. The search engines may penalize sites which
have such pages.
What you need to
do is to directly or indirectly link the KRPs with your home page. If you are
going to create many KRPs for your site, it will be impractical to link the home
page directly with all the KRPs as this will needlessly clutter your home page.
Hence, what you should do is to create a separate page in your site called a
Sitemap page (name it something like sitemap.html). Add links to all the KRPs
from the Sitemap page. The text that you use to link to a particular KRP should
be the same as the keyword that the KRP is being optimized for. Hence, the link
to the travel-to-australia.html file should say "Travel to Australia".
Now, some search
engines refuse to spider pages which only contain links to other pages and
nothing else. Hence, if the Sitemap page only contains links to the KRPs but
contains no other content, the search engines may ignore this page. Hence, what
you can do is to add a short description of the content of each of the KRPs
after you have added a link to that KRP in the Sitemap page. This ensures that
the search engines will not ignore this page.
After doing all
this, simply link the home page of your site with the Sitemap page using a text
link. Then, submit your home page, the Sitemap page and each of the KRPs to the
search engines. When you are submitting these pages, to be on the safe side,
make sure that you submit no more than 1 page per day to any search engine -
otherwise, you run the risk of some search engines ignoring some of the pages
you have submitted. You can submit your site by going to the individual "Add
URL" pages of each engine. Or, in order to save time, you can use our
free submission tool
which helps you submit your site manually to the search engines, without having
to go to the individual "Add URL" pages of each engine.
Follow all the
rules that I have outlined in this article and you can soon see your search
engine blues disappear for ever!
This article may
be re-published as long as the following resource box is included at the end of
the article and as long as you link to the email address and the URL mentioned
in the resource box:
Sumantra Roy. Sumantra is one of the most respected and recognized search engine
positioning specialists on the Internet. For more articles on search engine
placement, subscribe to his 1st Search Ranking Newsletter by sending a blank
or by going to